We kindly invite you to participate in the next webinar on 10 April 2025 at 14 CET (online).
This webinar explores the importance of digital assets in GLAMs (Galleries, Libraries, Archives, and Museums), focusing on their financial management, funding strategies, and cost optimization. It examines how institutions can balance their cultural mission with financial sustainability through effective monetization and revenue streaming models while addressing key ethical considerations. The session will also cover cost management, optimization drivers, and best practices for funding digital initiatives, concluding with a Q&A discussion.
Dr Hristina Mikic is associate professor of finance and creative economy at Metropolitan University in Belgrade, Serbia, and the Head of R&D at the Institute for Creative Entrepreneurship and Innovation (IKPI). Experienced consultant of the UNESCO Institute for Statistics, World Bank, Council of Europe, UNDP, British Council, European Commission as well as on development of creative econmy in several countries. Thought leader with 20 years of progressive experience in policy planning, research and analysis of local and regional development of creative economy, with a particular focus on job creation, economic fairness, and improvement of economic well-being in cultural and creative industries.
Register for the webinar here.
The webinar is in connection to the ongoing survey on monetization of AI tools.
Participate and share your insights HERE.
Your input will help shape strategies that support greater accessibility, audience engagement, and financial sustainability for heritage institutions, with a particular focus on BMN member museums and the European GLAM sector. This is your opportunity to contribute to the future of cultural heritage and ensure that new technologies serve the needs of institutions and their audiences. The survey takes just a few minutes to complete, and your responses will be instrumental in guiding the development and implementation of SHIFT tools.
The webinar is part of the SHIFT project (Metamorphosis of Cultural Heritage Into Augmented Hypermedia Assets for Enhanced Accessibility and Inclusion) that is being funded by the European Union Horizon Europe program.
